#11: Why 95% of Your Audience Isn't Buying—How to Fix It

The buyer journey pyramid divides audiences into four stages: buying now (3%), information gathering (17%), problem aware (20%), and not problem aware (60%). Most companies target only the top two, missing 80% of potential customers. To reach all stages, create tailored content: case studies for buyers, comparisons for info gatherers, educational content for the problem-aware Takeaways The buyer journey pyramid divides the target audience into four sections: buying now, information gathering,...