Innovative Marketing and Community Building with Shawn Walchef

School nutrition departments function as small businesses/restaurants within schools.  It behooves us to look to business owners that are killing it in the restaurant industry.  Today's guest is doing just that.  Shawn Walchef owns and operates Cali Comfort BBQ with over 60 employees and projected revenues of over $3M. After growing his brand for more than a decade through digital marketing, podcasting, social media, and community outreach Shawn is the perfect candidate to schools us on innovative marketing and building an engaged community around our operations.    This episode we discuss: The top reasons restaurants fail Keys to building community around your operation  How to turn customers into superfans Resources Self-Mastered (originally School Nutrition Dietitian) has come to an end Keep in touch with Dalia Listen to my new show ⁠⁠⁠⁠⁠Body Liberation for All ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠https://www.youtube.com/daliakinsey⁠⁠⁠⁠⁠ Purchase a copy of ⁠⁠⁠⁠⁠Decolonizing Wellness ⁠⁠⁠⁠ ⁠