EP. 154 - Using Podcasts For ABM Success In Scientific Instrumentation

In this episode of Scrappy ABM, host Mason Cosby sits down with David Oliva, General Manager of Organomation, to discuss how he leveraged podcasting as an account-based marketing (ABM) tool in the scientific instrumentation industry. David shares how his podcast strategy helped engage key prospects, build industry relationships, and drive measurable business results.Best Moments(01:21) Why Organomation launched a podcast for ABM(05:13) Breaking down the affordable podcast setup process(07:55) How David finds and secures podcast guests(12:14) Turning podcast guests into sales conversations(15:50) Podcasting’s impact on industry visibility and networking(17:44) Success metrics and business impact from the podcast(19:23) David’s advice for companies considering podcasting for ABMDavid's insights offer a practical playbook for anyone looking to incorporate podcasting into their ABM strategy—especially in niche B2B industries like scientific equipment and laboratory solutions.