Marketing strategies for Scaling the largest fintech in Europe: Lessons from Bitpanda's Unicorn Journey

In this episode of Scratch, Eric interviews Magdalena Hörhager, VP of Growth at Bitpanda, discussing the marketing strategies that have made Bitpanda one of the largest trading platforms in Europe with a $4B valuation. The episode covers key pillars such as trust, differentiation, and cultural relevance, as well as insights into the challenges faced during Bitpanda's journey from start-up to unicorn. It provides valuable insights into the fintech landscape and effective marketing strategies for fintech start-ups.