Who What Wear with Hillary Kerr: Rixo Co-Founder Henrietta Rix on the Brand’s “Future Vintage” Ethos, Iconic Prints, and Her Favorite Pieces for Summer

Henrietta Rix is the co-founder of the womenswear brand Rixo. Founded in 2015, it has quickly become a favorite for its gorgeous prints, timeless silhouettes, high-quality silk, and non-designer price tags. But beyond the brand’s stunning dresses, Rix and Co-Founder Orlagh McCloskey have worked to develop Rixo as a company with a unique perspective on fashion and vintage. To that end, they’ve opened up a flagship store on King’s Road in London that contains a coffee shop, bar, bridal boutique, tailoring bar, and rental collection. To align with the brand’s aim to produce “future vintage” pieces, it also tracks several sustainability goals to lower its impact on the environment. Henrietta is here to discuss the origins of Rixo’s signature prints and what it takes to grow a brand without outside investment. Plus, hear what her favorite pieces for summer are.