Create semantic content using the Google SERPs - with Paul Andre de Vera from Workday

Check out the rest of the content from "SEO in 2022" here:http://seoin2022.com/Questions in this episode include:How do you create semantic content using the Google SERPs?What type of business can take advantage of this?What are a few specific steps that an SEO needs to do, to start putting this into action?How often should an SEO be doing this?What does success look like? How do you measure the value of doing this?How does this dovetail in with the rest of your SEO activities? And how does an SEO articulate the value of doing this to a general marketer?