Mid-funnel is your strategic target - with Myriam Jessier

Myriam Jessier and David Bain discuss how mid-funnel is your strategic target.Discussion points include:What do you mean by mid-funnel?How do you identify Mid-funnel opportunities?What are good goals for Mid-funnel opportunities?Can you not work with both traditional marketing funnels and customer journey mapping?What are the typical touchpoints where SEO is overshadowed where search is critical?