The Marketing Tactics of LeBron James’ Sports Nutrition Company

In this episode of Shopify Masters, we chat with Luke Droulez the co-CEO at Ladder to chat about the importance of brand identity, content marketing, and celebrity partnerships. Since the recording of this episode, Ladder has been acquired by Openfit, one of the fastest-growing digital nutrition and fitness platforms. For more information visit: https://www.openfit.com/ladder-by-openfit.