Edward Cuming

Sisonek with Drew Curry - Een podcast door AIREI LLC

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Edward Cuming on lightness, experimenting with color, selling his collection from a trash bag, and more in this week’s conversation. 


Edward Cuming is the Australian-born, Madrid-based designer leading his namesake label, Edward Cuming.

A graduate of Central Saint Martin’s MA in Fashion, Cuming launched the brand in 2019 with a proposition for atypical menswear that eschews tradition – of tailoring and thought alike – in favour of a practice grounded in observation and an exploration of the sensorial.

Underpinning Cuming’s rigorous experimentation with fabrication, a languid silhouette and bold use of color is a desire to render in physical form the ephemeral: Those fleeting moments or sensations that can first read as inconsequential, but when interrogated further reveal moments of quiet transcendence amid the banal.

Creating tender, binary-challenging clothing, Edward Cuming is at the vanguard of a free-flowing, artful approach to fashion.

You can follow Edward's journey on Instagram (https://www.instagram.com/edward.cuming/) and on his website (https://www.edwardcuming.com/)

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Sisonek is hosted by Drew Curry, artist, and designer of AIREI.

AIREI is a Los Angeles-based brand from Drew Curry. Shortlisted for the 2022 LVMH Prize for Emerging Designers, worn by Kendrick Lamar, Billie Eilish, Bad Bunny, and other notables, while also gaining recognition from John Galliano, Suzy Menkes, and Julie Gilhart. 

AIREI promotes humanity by elevating the perception of the outcasts, forgotten, and misunderstood.

Illustrating the human condition, Drew uses deconstruction and reconstruction techniques to call attention to fragility.

Single threads are a signature in his work, representing mending and healing. Each hand-finished garment is signed and numbered by the artisan.

Drew highlights the human touch by allowing the uniqueness of the garments to become the focus.

AIREI is stocked globally at all Dover Street Markets and other retail partners worldwide.

Follow Drew on Instagram (https://www.instagram.com/drewcurryx/) and X (https://www.x.com/drewcurryx/).

Follow AIREI on Instagram (https://www.instagram.com/airei.la/) and find the full list of stockists on AIREI’s website.(https://www.airei.la)


Thank you to our incredible team:

Produced by AIREI LLC

Co-produced by Rohan Satyavrata and Ruance co.

Edited by Jeswin George

Music by Ryan Hughes

Sisonek cover art by Ken Camellia

Artwork by Drew Curry

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