🧙 “Wicked’s Green” — Wicked’s color strategy. Froot Loops’ dye drama. Europe’s startup bruise.

Wicked’s opening weekend doubled Gladiator II… and it’s thanks to Wicked’s color strategy. Kellogg's Froot Loops just became a political debate… because of RFK Jr. and artificial flavor. Northvolt was Europe’s biggest startup ever… but it just went bankrupt. Plus, Butterball turkey is the biggest turkey seller in America… and the only one with a hotline. $K $KLG $MAT Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show — The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks “The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly. —----------------------------------------------------- Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet. GET ON THE POD:  Submit a shoutout or fact: https://tboypod.com/shoutouts  FOR MORE NICK & JACK:  Newsletter: https://tboypod.com/newsletter  Connect with Nick: https://www.linkedin.com/in/nicolas-martell/  Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/  SOCIALS: Instagram: https://www.instagram.com/tboypod  TikTok: https://www.tiktok.com/@tboypod YouTube: https://www.youtube.com/@tboypod  Anything else: https://tboypod.com/  Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.