17 - How Often Should You Post on Social Media

Send us a text In this episode, the host discusses how often sports teams should be posting on social media. He challenges the recommendation of posting 11 times a day on various channels and highlights the differences between businesses and sports teams. The host suggests creating a social media shot list that reflects the team's story and using analytics to determine the most effective posting frequency. He emphasizes the importance of videos in social media and aligning the advertising str...