3 - Segment Your Email Lists

Send us a text In this episode, Jeremy Neisser discusses the importance of email segmentation in sports marketing. Email segmentation involves categorizing your email list based on where your buyers are in the purchase journey, allowing for personalized and relevant communication. The benefits of email segmentation include higher open rates, click-through rates, and deliverability, as well as reduced unsubscribes. Segmenting your email list also leads to improved ROI and better engagement wit...