32 - How to Use AOV to Plan Your Marketing

Send us a text In this episode, Jeremy Neisser discusses how to use Average Order Value (AOV) to plan marketing strategies for sports teams. AOV helps determine the value of each ticket buyer and optimize marketing efforts. Neisser explains how to set revenue goals and track ticket sales by sources. He also emphasizes the importance of analyzing email revenue and comparing the effectiveness of different social media platforms. By understanding AOV, teams can make data-driven decisions and max...