37 - Cold Audiences & Warm Audiences - The Differences For Your Marketing

Send us a text In this episode, Jeremy Neisser discusses the importance of warm audiences and cold audiences in sports marketing. He explains that marketing campaigns should be designed for different types of audiences, including cold audiences, warm audiences, and ticket buyers. Cold audiences are individuals who have little to no prior interaction or familiarity with the brand or team, while warm audiences are somewhat familiar and have interacted with the content. Cold audien...