41 - Inviting Your Fans Into A Story with Dr. J.J. Peterson

Send us a text Today's special guest is Dr. J.J. Peterson of StoryBrand and the Marketing Made Simple Podcast & book. Dr. JJ Peterson discusses the Story Brand Framework and how sports teams can use it to position themselves as guides in their customers' stories. The framework helps create clear messaging by understanding how story works and using it effectively in marketing. Traditionally, sports teams position themselves as the heroes, but they should instead position their customers a...