46 - The Pros/Cons To Adding Texting To Your Marketing

Send us a text In this episode, the host discusses the pros and cons of using texting as a marketing tool in sports. He highlights the trackability of texting, its ability to build engagement with fans, and the better metrics it provides. He also mentions the ability to segment audiences and the convenience of two-way communication. On the con side, he mentions the additional workload for marketing directors, the limited messaging space, and the cost of texting. The host provides two tips for...