5 - How to Use the Preview Text When Sending Emails to Fans

Send us a text In this episode, the Jeremy Neisser discusses the importance of the preview text in email marketing for sports teams. The preview text is the small text below or next to an email's subject line in the inbox, providing additional insight or context. The host emphasizes the value of updating the preview text to increase the chances of fans opening the email. Guidelines for the length of the preview text are provided, and examples are given on how to connect the subject lin...