Influencing People's Health Choices

When it comes to making decisions about our health, we think differently depending on whether the action prevents or detects problems. Dan and Akin squeeze a study which responds to this by investigating differences in what happens when the emphasis is put on potential gains versus losses. - Research Paper: 'The Systematic Influence of Gain-and Loss-Framed Messages on Interest in and Use of Different Types of Health Behavior' by Alexander J. Rothman, Steven C. Martino, Brian T. Bedell, Jerusha B. Detweiler and Peter Salovey