188. Capitalize on Your Competitors' Blind Spots

What if the key to standing out wasn’t about doing things better than your competitors, but about focusing on what they’re not doing at all? In this episode, I’m sharing a personal story from my college swimming days where trying too hard to beat the competition led me to make a costly mistake—and a crucial lesson in marketing strategy. You’ll hear about reverse benchmarking, a concept from U.K. marketer Rory Sutherland, and how it helped one restaurant redefine their service by focusin...