Detroit Three's Marketing Pivot

Stellantis announced that they’ll be sitting out two major events this year citing cost concerns – the Consumer Electronics Show and the Chicago Auto Show. This also came out: the Detroit Three will not be advertising during the 2024 Super Bowl. Today, a new year of cars and marketing, and what this could signal about the future. GUEST: Jamie LaReau, reporter at the Detroit Free Press ___ Looking for more conversations from Stateside? Right this way. If you like what you hear on the pod, consider supporting our work.See omnystudio.com/listener for privacy information.