The Defining Power of Culture

Marketing professor Marcus Collins' new book, "For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be," offers ways to define the amorphous thing we call "culture."  So often, when we interact with a culture we don't understand, "we rely on instinct [and] ego, we villainize them," Collins said. "For The Culture" not only offers definitions, but outlines the power of culture to shape our perceptions of ourselves, and each other.  [Get Stateside on your phone: subscribe on Apple Podcasts, Google Podcasts, or Spotify today.] ___ Looking for more conversations from Stateside? Right this way. If you like what you hear on the pod, consider supporting our work. Music from Audio Network and Blue Dot Sessions.See omnystudio.com/listener for privacy information.