Why Product Marketing Drives ABM at Uniphore
ABM Done Right - A Personal ABM Podcast - Een podcast door Kristina Jaramillo and Eric Gruber
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Send us a textVijai Shankar, VP of Product Marketing for Uniphore, says that the biggest mistake companies can make when it comes to ABM is to have demand gen and other "marketing areas" drive ABM programs. Account-based sales and marketing is a business strategy where leadership, sales, marketing and account management teams work together to get more accounts to revenue and existing accounts to greater revenue. Product marketing is the connector between the teams and ABM should be part...
