How B2B Fusion's Jon Russo Is Wrong About Retrofitting ABM

Send us a textIn a LinkedIn post and video, Jon Russo from B2B Fusion mentioned that he listened to a best practice firm and an account-based platform vendor talk about how you need to burn down your lead infrastructure, start from scratch and rebuild your reporting as well as your ABM engine. He thought that they have it wrong and that you can retrofit ABM just like homeowners have a choice to burn down a run-down house to the ground and start from scratch or to retrofit around the exi...