How Go-to-Market Teams Need to Go on the Offensive with ABM - A Quick 5 Minute Rant with Kristina Jaramillo
ABM Done Right - A Personal ABM Podcast - Een podcast door Kristina Jaramillo and Eric Gruber
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Send us a textKristina Jaramillo, President of Personal ABM, publicly disagreed with some of Chris Walker's thoughts or ideas. However, she completely agrees with Chris's recent LinkedIn post on how marketing is too defensive. In this quick podcast, you'll see:How marketing spends so much time defending their value by chasing after leads and trying to fill the pipeline to impact a small portion of the buyer's journeyHow and why marketing is not taking the opportunity to innovate and how ...
