How GTM Teams Are Irrelevant on LinkedIn
ABM Done Right - A Personal ABM Podcast - Een podcast door Kristina Jaramillo and Eric Gruber
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Send us a textRicha Pande (Global Head of ABM and Content Strategy for HP) says that ABM demands absolute customer obsession. To us at Personal ABM, this means that sales, marketing, leadership, and customer success teams need to be relevant at each touchpoint to the accounts they want to win, protect, and expand. This includes LinkedIn profiles as more than 65% of buyers will review profiles before they consider connecting with sales and marketing. Yet 95% of LinkedIn profiles are irrelevant...
