How Most Content Does Not Support ABM or Sales
ABM Done Right - A Personal ABM Podcast - Een podcast door Kristina Jaramillo and Eric Gruber
Categorieën:
Send us a textStudies from eMarketer show that only 17% of B2B marketers worldwide say their ABM program was mature and driving strategic growth. The other 83% mentioned that their biggest challenge is ensuring you have the right content for an ABM approach. In a recent article, Dan Rosenberg at Octane11 mentioned that he’s surprised that “ensuring you have the right content for an account-based approach” is at the top of the list of challenges for us Marketing Professionals implementing...
