How Riverbed Technology is Going Beyond Demand Gen with ABM
ABM Done Right - A Personal ABM Podcast - Een podcast door Kristina Jaramillo and Eric Gruber
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Send us a textIn social, email, and live conversations with CMOs, VPs of Marketing, and other marketing leaders, Kristina Jaramillo (President of Personal ABM) is often asked what is the difference between an ABM motion and a targeted demand gen motion. Because of the confusion between ABM and competitive strategies, Kristina even wrote a POV article for the CMO Council blog on how CMOs are confusing ABM with targeted demand gen. On this ABM Done Right Podcast, Kristina, Eric Gruber (CE...
