How Gong Takes a Less is More Approach to ABM

ABM Done Right - A Personal ABM Podcast - Een podcast door Kristina Jaramillo and Eric Gruber

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Send us a textRecently on LinkedIn, Corrina Owens (Senior Manager of ABM for Gong) mentioned that GTM teams need to take a less is more approach when it comes to ABM. It needs to be less of a targeted demand gen function and more about very few accounts at any given time and giving hyper, personal attention to these accounts, the individual buying committees, and the human buyers. In this podcast you will learn:Why ABM tech like Demandbase, Terminus & 6sense should not be synonymous with ...

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