Peter Mollins (CMO of Set Sail) Discusses the Role That RevOps Should Play in ABM

Send us a textMost ABM teams and the marketing firms they are using are rushing into ABM and retrofitting ABM into existing processes vs. changing interactions and experiences across the buyer's journey and customer lifecycle. While marketing may be more targeted now than ever - and the focus is on high-intent ICP accounts that are more likely to buy, there is very little change in how teams go-to-market. Then companies wonder why accounts go dark, sales cycles are too long and deal size...