Making Marketing Accountable for Revenue

Send us a textWithin this podcast episode, Kristina Jaramillo and Eric Gruber have a conversation with Deanna Ransom (Global Head of Marketing & Marketing Services for Televerde) on how marketing organizations need to be held accountable for driving revenue and business objectives. You will learn:1. The internal "business" conversations and the reframes on how marketing should impact EBITDA that need to happen for marketing to earn its position at the table.2. How marketing sho...