Rethinking RevOps and Its Role in ABM

Jeff Ignacio (host of the Revenue Architect Podcast,  advisor to numerous startups,  former Head of Revenue and Growth Operations at Upkeep and current sales operations lead at Amazon Web Services) recently joined Personal ABM CEO Eric Gruber on the Stop the Sales Drop Podcast. They discussed:1) How many ABM organizations are not tying their ABM programs to the fundamentals of revenue and how it's become nothing more than targeted advertising and lead gen.  2) The role that revenue operations should play in ABM3) The changes we need to make to revenue processes, systems, enablement and reporting across all 3 GTM teams if we want to drive revenue growth. After you listen to this podcast, check out these additional ABM resources:1. Quick 4-minute Podcact: How ABM Should Impact More Than the Pipeline2. Free ABM Webinar: Why 2/3 of ABM Programs Fail