Selling To and From the Heart -- A Conversation with Larry Levine

Most sales and marketing teams are speaking at accounts and at buyers. That's why we added "Personal" to our company name - Personal ABM. It's about speaking to and with the buyers at accounts you want to win, protect and expand. Today we're going to discuss how you should reboot your social, email and live selling conversations so you are more authentic, you have more integrity, you add more substance and you make a stronger connection with buyers.  Listen to this conversation between Kristina Jaramillo and Larry Levine -  author of Selling from the Hear. You'll learn:1. What it means to be selling "to" and "from" the heart as both are needed to make a real connection with buyers.2.  How business is personal and the more personal you make it, the faster you will connect with buyers at the heart level and the faster you will win their hearts, minds, and wallets. 3.  The modern myths that many sales leaders believe which has them approaching and engaging buyers in ways that do not often lead to a closed deal.4. How  we need to be more intentional on platforms like LinkedIn and sell from and to the heart.5. How are sales teams missing the mark with social, email, and live conversations by just personalizing vs. getting personally relevant?6. How we should be adding value and substance with each social, email, and live interaction.Here Are Additional Resources to Help You Sell "to" and "From" the Heart:How to Make Every Sales and Marketing Interaction with Buyers ImpactfulEvolving Sales and Marketing Messaging, Content and ConversationsRehumanizing Sales and Marketing: A Conversation with Ethan BeuteSocial Prospecting Guide by Personal ABM and VanillaSoft