Why Longbow Advantage's CMO is Not Investing in Terminus and Other ABM Tech Yet - A Conversation with Leigh Chesley

Send us a textOn LinkedIn, Kristina Jaramillo (President of Personal ABM and today's host) asked: What is ABM to you and what is it not. Leigh Chesley (VP of Marketing at Longbow Advantage) said it is a business growth strategy and an organizational approach --- not a technology. In this podcast roundtable with Kristina, Leigh and Eric Gruber (CEO of Personal ABM), you will learn:Why you should not rush into investing in ABM tech like 6sense, Terminus, Demandbase, and others and how ABM shoul...