Church & Dwight’s Tiffany Pegues On Social Media Mastery and Misconceptions

Getting leadership buy-in isn’t easy in any role, but working in social media brings a special kind of challenge. In this episode of Tech Transformation, we’re talking with Tiffany Pegues, the head of social, search, and CRM at Church & Dwight, about some of the biggest misconceptions when it comes to retail and CPG social. She shares why it’s so important to balance the razzle dazzle of marketing with having a disciplined approach on TikTok and other platforms, and she talks about how to set yourself up for success when you’re operating in so much unknown territory.  Listen to learn: •How Church & Dwight is staying relevant for the next generation of consumers and the obstacles that come along with it•How they upskill their teams•The role of social-first campaigns •How she’s influencing-up and why getting leadership buy-in in social media can be so challenging•The biggest thing on her plate right now•The future of social media •The misconceptions in social and search she wishes would just disappear