Identity Preppers - E154

The Big Story - Een podcast door AdExchanger

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How do email-based IDs, the Privacy Sandbox and first-party data rank in terms of privacy? And which cookie alternatives are attracting marketer test budgets? Listen to the highlights of AdExchanger’s latest research report on identity. In the second half, we talk through the Flashtalking-Mediaocean deal, as ad tech becomes a field of unicorns.

Visit the podcast's native language site