WarnerMedia-Discovery Merger And CTV’s Complex Supply Chain - E146
The Big Story - Een podcast door AdExchanger
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During this live taping of The Big Story at AdExchanger Innovation Labs, the team discusses Xandr’s prospects at AT&T now that WarnerMedia is being spun off and combining with Discovery. We also get into privacy in connected TV, and how supply path optimization on CTV is already a thing.
