Advertising

The UK has been a global leader in the Advertising Industry since the end of the last century. But like many businesses it's now facing disruption from technology. Pop up banners on the internet and social influencers are cheaper and more immediate. Evan Davis and guests discuss whether a data driven approach to advertising will eventually kill creativity. GUESTSSir John Hegarty, Co-Founder BBH Rohan Midha, Managing Director, PMYBRory Sutherland, Vice-chairman, Ogilvy Producer: Julie Ball.