The Fitness Industry

The Bottom Line - Een podcast door BBC Radio 4 - Donderdagen

Who wins and loses in the cut-throat exercise market? Looking good and being fit has become more important as we have become more wealthy. Yet most new gyms and fitness centres fail. Evan Davis and his guests work out the secrets of success in this growing industry, which is is worth over £5 billion in the UK.GUESTSStuart Broster, CEO, Anytime Fitness UKTommy Matthews, Managing Director, Be Military FitDawn Tuckwell,, Director and Co-founder, Action PRPRESENTER: Evan DavisPRODUCER: Julie Ball

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