#243 New York In Neon: Signs of the City

A neon sign blazing on a rainy New York City street evokes the romance of another era, welcoming or mysterious -- depending on how many film noirs you've seen. In 2017, a neon sign says more about a business than the message that its letters spell out. It’s an endangered form of craftsmanship although the production of neon is making a hopeful comeback. In this show Greg briefly take a look at the classic signage in New York City, the kinds of signs you might have seen in New York d during the Gilded Age -- from a dizzying mass of posters to the first electric signs. Then he'll be joined by guest host Thomas Rinaldi, author of the New York Neon book and blog, to figure out what it is about neon that is so essentially New York. And finally because most neon is made by hand, they'll head out to Ridgewood, Queens, to visit one of New York City’s most acclaimed neon family businesses -- Artistic Neon. From glowing crucifixes in Hell’s Kitchen to the sleaze of '70s Times Square, from the marquee of Radio City Music Hall to a thousand diners and liquor stores – this is the story of New York in Neon. Support the show: https://www.patreon.com/boweryboys