286 - Technician Brand Building

Beloved influencer and LVT, Sarah Parsons joins us to talk about her journey building a brand online. Join Dr. Andy Roark and Sarah Parsons, LVT, on the Cone of Shame Veterinary Podcast as they dive into the world of brand building in veterinary medicine. Sarah, the creative force behind the popular @Wat_Really_Happens_at_The_Vet social media channels, shares her journey and insights on leveraging platforms like TikTok, Instagram, and Facebook to engage with veterinary professionals. This episode explores the importance of creating content that resonates with a professional audience, the dynamics of social media growth, and tips for veterinary technicians aspiring to establish their own unique brand. LINKS Sarah Parsons on Instagram: https://www.instagram.com/watreallyhappensatthevet/ Sarah Parsons: www.vettechsarahparsons.com Team Leads Summit: www.unchartedvet.com/tls2024 Dr. Andy Roark Exam Room Communication Tool Box Team Training Course: https://drandyroark.com/on-demand-staff-training/ Dr. Andy Roark Charming the Angry Client Team Training Course: https://drandyroark.com/charming-the-angry-client/ Dr. Andy Roark Swag: drandyroark.com/shop All Links: linktr.ee/DrAndyRoark ABOUT OUR GUEST Sarah Parsons, LVT, is a distinguished social media Influencer within the veterinary community, renowned for her engaging portrayal as the "silly vet tech" Through vibrant videos showcasing life in Vet Med, Sarah inspires laughter and learning among Veterinary Professionals. She is deeply passionate about fostering a joyful and fulfilling workplace environment. Her dedication has led to being one of the co-founders of Camp VetMed. In addition to her impactful career, Sarah is a devoted mother to two boys. She resides on a ranch in Houston, Texas, where she cherishes outdoor activities, sports, and quality time with friends.