Google’s Rich Answers Gives More Traffic Than You Think

E377: Google’s rich answers give a dramatic boost in daily organic clicks from search. Many assume rich answers are near worthless for traffic; they’re not. This episode gives examples of rich answers, shares how much they decrease clicks, but also demonstrates they are not completely worthless. Having a rich answer still gives substantial traffic, though not as much as ranking #1 on Google without a rich answer. Then the episode shares how to get rich answers with copywriting, and something more creative: how to get rich answers with video. By using video you grow a brand on Instagram, TikTok, and YouTube simultaneously while also ranking on Google! The episode also stresses bottom-of-funnel organic search traffic vs. top-of-funnel. Experiments from https://seosherpa.com/seo-experiments/ 00:00 SEO Experiments 00:19 The Article 01:59 Understanding Rich Answers 03:22 Impact of Rich Answers on Click-Through Rates 04:49 Using Rich Answers for Traffic 06:12 Writing for Rich Answers 07:45 Bottom of Funnel Keywords 11:54 Using Social Media for SEO 15:41 Conclusion #seo #searchengineoptimization #digitalmarketing The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/