[Bootstrapped] Ep.110 - The First 100 with Bob Moesta, the co-creator of the Jobs To Be Done framework

Today I’m joined by Bob Moesta, the co-creator of the Jobs To Be Done framework, a concept he developed alongside the late Clayton Christensen. Bob's expertise spans a wide range of accomplishments, including the successful launch of over 3,500 new products, services, and businesses. He's also the CEO and founder of the Re-Wired Group, as well as the brains behind several other startup ventures. He is also the author of multiple books including the famous Demand Selling 101. Where to find B...