GTM 18: How to Grow and Manage Revenue with Bob Elliott

Bob Elliott is the former managing director at SAP Canada, former SVP of sales at HootSuite, and former CRO of Built and Forder and limited partner in GTM funds. Bob shares insights from his own story of acquiring $53 million for one of his customer’s SAP, taking a chance on a sales representative, and some of his personal thoughts on work ethic and work-life balance. Highlights: (02:05) Bob’s backstory. (04:50) Shifting the end of year quarter to January. (7:44) Is the old marketing pla...