The Realities of Entrepreneurship with Mike & Kass Lazerow

James sits down with Michael and Kass Lazerow, the dynamic duo behind Buddy Media, a company they built and sold for $800 million. They share their journey from the early days of cold emailing and breakfast meetings to navigating the challenges of the great recession and pivoting their business model. This conversation goes beyond the usual success stories, diving into the reality of entrepreneurship, the sacrifices, the mistakes, and the mindset needed to thrive.