Defining B2B Influence on LinkedIn with Nick Bennett

Nick Bennett didn’t start posting on LinkedIn to become an influencer—he started because his boss offered a spiff. Fast forward five years, and he’s built a highly engaged audience, landed a book deal in his DMs, and co-founded a 7-figure go-to-market advisory… all without ever using a content calendar. In this episode, Nick joins Brad Zomick to break down what it actually takes to build a LinkedIn presence that opens doors, drives revenue, and outlasts algorithm shifts. From posting with fat...