Turning Existential Dread into Comedy, Community & Therapy with Blame it On Marketing

Two fractional CMOs and hosts of the podcast Blame it on Marketing—Emma Davies and Ruta Sudmantaite—explain how their meme-heavy side-podcast became an unlimited content engine for LinkedIn, keeping them top-of-feed even when inspiration runs dry. Then they fire shots: in its “current form,” LinkedIn is flat-out “overrated” and bloated with gimmicks like ebook-bait and engagement pods. They argue the platform is sliding into pay-to-play territory—boost-posts inflate reach, videos need ad spen...