83: Matt McIntyre, Essence

On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Matt McIntyre, VP programmatic, Essence, to discuss the latest news in ad tech and martech. In this week's episode: Zynga's $1.8b acquisition of Istanbul-based Peak Games; the sponsorship renegotiations facing short-form content platform Quibi; and The Guardian's introduction on a registration wall.