84: Carl Thomas Petterson, Nordic Entertainment Group TV

On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Carl Thomas Petterson, client and agency manager, digital, Nordic Entertainment Group TV, to discuss the latest news in ad tech and martech. In this week's episode: Facebook invests in Indonesian super utility app Gojek; brands look to social media influencers as potential advertising channels; and Bernstein analyst Toni Sacconaghi proposes that Apple cut ties with Google Chrome by purchasing DuckDuckGo.