The Big Shorts - what changes to YouTube trends say about media culture - with Kevin Allocca
The Media Leader Podcast - Een podcast door The Media Leader - Maandagen
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Ahead of the online video giant's YouTube Festival event to woo UK advertisers this week, Kevin Allocca tells editor-in-chief Omar Oakes why being 'viral' is less important and how the rise of TikTok and changing attitudes to online video have impacted YouTube's strategy.
