"Empowering Women's Health" featuring Theresa Porcaro of Pelvic Rehabilitation Medicine

On this episode of Medical Marketing Executive, Abby interviews Theresa Porcaro, Marketing Director at Pelvic Rehabilitation Medicine. Theresa shares her passion for helping patients and emphasizes the importance of empathy and storytelling in healthcare marketing. They discuss the challenges of marketing healthcare to a misdiagnosed and often silent patient population, and the role of education in changing societal norms around pelvic pain.